The film poster for 'The Descent' clearly depicts the film as a horror film and the words 'scream your last breath' aim to convince the viewers that the film has a guaranteed scare factor. The imagery on the film poster portrays the film being of the horror genre. The pure white writing - 'The Decent' stands out from the background because it contrasts the blackness in the background. The lighting in the centre of the poster signifies a firey hell sort of image. The quote at the top of the film poster - 'The Best Horror/Thriller since Alien' assures he viewer that this film is highly rated and fantastic to watch. The two woman on the front of the film poster appear to be staring down into a fiery pit which signifies to the viewer that they are about to enbark on a tretrous adventure which will draw the viewers in a make them want to watch the film.

The image in the centre of the screen is also formed in the shape of a skull which will appeal to an audience of people who like to search and look at for a deeper meaning.